Archive for the ‘choice’ Category

Howard Moskowitz causes both happiness and unhappiness?

May 21, 2007

Here’s links to two TEDtalks, both interesting and worth listening to on their own but the seeming contrast is stunning. Each is about 20 minutes.

First Barry Schwartz, the author of The Paradox of Choice describes how we feel when we have too many choices.

And then Malcolm Gladwell, the author of Blink and The Tipping Point, talks of Howard Moskowitz and how he made spaghetti sauce better.

So. Should we ship spaghetti sauce to third world countries?